The Day Men Must Pay Up (With Interest)
March 14 is coming.
Welcome to White Day
This is the man’s turn to answer the Valentine’s confession. If he accepts her feelings (or just wants to be polite), he gives a gift in return.
The “Rule of Three”
Tradition states the return gift should be roughly three times the value of what he received in February. Reciprocity is serious business in Korea!
Why White?
Originally started by a marshmallow company in Japan, the theme is “White.” White chocolate, marshmallows, and hard candies are the traditional staples.
Candy is dandy, but…
Let’s be honest—many women prefer something lasting. Jewelry, perfume, and designer accessories have largely replaced the “marshmallow” tradition for serious couples.
The Final Answer
White Day serves as the answer to the Valentine’s confession. A return gift means “Yes.” Silence means “Sorry.”
Spring Tension
It coincides with the start of Spring. The air is warmer, the flowers are budding, and new relationships are officially launching.
Nothing in the Mailbox?
If you gave in Feb and got nothing in March… that’s a clear signal. Time to prepare for April.
Did he follow the Rule of Three?
What’s the best White Day gift you’ve ever received? Tell us! 👇
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