Skip to main content
The Custom Cafe of the Convenience Store
Slide 1

The 1,500 Won Oasis πŸ₯΅

South Korean summers are intensely hot and humid β˜€οΈπŸ”₯.
While fancy Seoul cafes charge 6,000 Won for an iced Americano β˜•, the millions of workers and students have a much smarter, cheaper, and faster way to survive the heat:
The Pouch Drink & Ice Cup (파우치 음료 & μ–ΌμŒμ»΅) 🧊!
Slide 2

The Foundation of Cool πŸ₯Ά

You don’t ask the cashier for ice! πŸ™…β€β™‚οΈ
You go straight to the dedicated massive deep-freezer and grab a pre-packaged, sealed μ–ΌμŒμ»΅ (Eoreum-cup / Ice Cup) 🧊.
They come in Regular (Small) and Grande (Huge) sizes, filled exactly to the brim with perfect, hard-frozen cylindrical ice blocks πŸͺ™.
Slide 3

Infinite Choices 🌈

Above the freezer is the legendary Pouch Wall 🧱.
These are massive foil/plastic pouches of concentrated liquid.
Do you want a Sweet Americano? β˜• Blue Lemonade? πŸ‹ Green Grape Ade? πŸ‡ Plum Tea? πŸ‘
The flavors change every single season based on the latest viral trends πŸ“ˆ!
Slide 4

The Pouring Ritual πŸ«—

This is where the magic happens πŸͺ„.
You pay at the counter, step aside, tear the top of the pouch, peel the seal off the ice cup, and pour the liquid directly over the ice πŸ§ŠπŸ’¦.
Watching the rich, dark coffee or glowing neon lemonade snake its way through the ice cubes is incredibly satisfying! 😌
Slide 5

The Legendary Sweet Hazelnut β˜•

While plain black Iced Americano commands respect, the true iconic pouch flavor of the 2010s is 헀이즐넛 ν–₯ 컀피 (Hazelnut Flavored Coffee) 🌰.
It is intensely sweet, highly caffeinated, and aggressively aromatic.
It’s the ultimate sugar-rush fuel for students pulling all-nighters right before exams! πŸ“šβš‘
Slide 6

Summer in a Pouch β˜€οΈ

Every summer, the massive convenience store chains fight an all-out war βš”οΈ to release the best limited-edition fruit Ade πŸ“πŸŠ.
Recently, Subak (Watermelon) Ade πŸ‰ has taken over.
It tastes exactly like frozen, liquid watermelon candy, providing instant relief from the suffocating humidity! πŸ₯΅πŸƒ
Slide 7

The “Convenience Store Cocktail” 🍸

At night, university students transform the Ice Cup display into a cheap cocktail bar 🍹!
The classic recipe:
1 Ice Cup 🧊
+ 1 Pouch of Blue Lemonade πŸ‹
+ Half a bottle of plain Soju 🍾
Result: A sweet, dangerously drinkable neon-blue cocktail for less than $3! πŸ’Έ
Slide 8

The “Peach Makgeolli” Fusion πŸ‘πŸ€

Have you tried the ultimate fusion upgrade? πŸ€”
Instead of Soju, pour pure JS Brewery Makgeolli πŸ₯‚ into an Ice Cup, then top it off with a Peach Iced Tea (λ³΅μˆ­μ•„ν‹°) pouch! πŸ‘
The milky, fermented rice perfectly cuts the sweetness of the peach, creating an incredibly refreshing, creamy, boozy smoothie! πŸŒͺ️
Slide 9

Your Personal Cafe πŸ–οΈ

What is your ultimate 2-ingredient Ice Cup recipe? Hazelnut, Lemonade, or something stronger? Tell us! πŸ‘‡πŸ§ŠπŸΉ
1 / 9

Share Kit

Download images and copy captions to share on Instagram!

Open Instagram