Skip to main content
The Treats of the Cold Season
Slide 1

The Rule of Winter: Always Carry Cash ๐Ÿ’ต

There is a famous modern proverb in Korea:
“When winter comes, you must always keep 3,000 Won in your coat pocket.” ๐Ÿงฅโ„๏ธ
Why? Because you never know when youโ€™ll encounter the holy grail of Korean winter: the Winter Snack Carts! โ›บ๐Ÿ 
Slide 2

The Winter Icon: Bungeoppang ๐ŸŒŸ

๋ถ•์–ด (Bungeo) = Carp ๐ŸŸ
๋นต (Ppang) = Bread ๐Ÿž
Bungeoppang is a crispy, waffle-like batter poured into heavy iron fish-shaped molds over an open flame ๐Ÿ”ฅ.
(Don’t worry, there is zero fish inside!) ๐Ÿ™…โ€โ™‚๏ธ
Slide 3

Red Bean or Choux Cream? ๐Ÿค”

Inside the crispy fish lies the filling. This creates the most intense culinary rivalry in modern Korea โš”๏ธ!
Pat-bung (ํŒฅ๋ถ•): The traditionalists! Stuffed with boiling hot, sweet red bean paste ๐Ÿซ˜.
Shu-bung (์Šˆ๋ถ•): The modernists! Stuffed with incredibly rich, smooth vanilla choux cream/custard ๐Ÿฎ.
Which side are you on?
Slide 4

Hotteok: Sweet, Syrupy Danger โš ๏ธ

ํ˜ธ๋–ก (Hotteok) is a thick, chewy yeast dough pancake shallow-fried in bubbling oil ๐Ÿณ.
Inside? A dark, molten center of dark brown sugar, cinnamon, and crushed nuts (walnuts, peanuts, sunflower seeds) ๐Ÿฅœ๐ŸŒฐ.
It is dangerously hot. Taking a bite too fast guarantees you will burn the roof of your mouth with delicious sugar lava! ๐ŸŒ‹๐Ÿ‘…
Slide 5

The Drum Stove Treasures ๐Ÿ›ข๏ธ

Decades ago, the scent of the street corner was defined by the Drum Stove ๐Ÿฅ.
Vendors would roast huge, purple-skinned sweet potatoes (๊ตฐ๊ณ ๊ตฌ๋งˆ / Gun-goguma) over wood fires inside modified oil drums ๐Ÿ”ฅ.
The flesh turns so soft and caramelized it practically becomes a sweet, glowing-yellow pudding inside the charred skin ๐ŸŸกโœจ.
Slide 6

From Street to Coffee Shop โ˜•

Koreans love sweet potatoes immensely ๐Ÿ .
While the drum stoves are harder to find today, the flavor dominates modern cafes during winter! โ˜•
The Sweet Potato Latte (๊ณ ๊ตฌ๋งˆ ๋ผ๋–ผ)โ€”made from roasted sweet potato puree and steamed milk๐Ÿฅ›โ€”is a staple winter drink to warm your frozen hands ๐Ÿงค.
Slide 7

The Smell of December โ„๏ธ

If sweet potatoes are the heart of winter, ๊ตฐ๋ฐค (Gun-bam / Roasted Chestnuts) are the soul ๐ŸŒฐ๐Ÿ”ฅ.
Vendors score the tough shells and toss them in a wire mesh rotating over intense fire โ˜„๏ธ. The shells curl back, and the rich, earthy, smoky aroma fills the freezing winter air for entire blocks ๐ŸŒฌ๏ธ๐Ÿงฅ.
Slide 8

The Ultimate Cold Weather Pairing ๐Ÿฅ‚

These sweet, heavy, roasted flavors are crying out for a pairing ๐Ÿ˜ญ!
A creamy, complex artisan bowl of JS Brewery Makgeolli ๐Ÿถ acts as the perfect rich counterpart to the cinnamon sugar of a Hotteok or the smoky earthiness of a chestnut ๐ŸŒฐ๐Ÿค. It’s the ultimate way to warm up after escaping the snow โ„๏ธ.
Slide 9

The Warmth of the Winter Street ๐Ÿงฃ

Red Bean Fish (Pat-bung) or Vanilla Cream Fish (Shu-bung)? You must choose your allegiance below! ๐Ÿ‘‡๐ŸŸ๐ŸฅŠ
1 / 9

Share Kit

Download images and copy captions to share on Instagram!

Open Instagram