Skip to main content
Hanbok Day October 21
Slide 1

Korea’s Most Beautiful Fashion is 600 Years Old. πŸ‘˜βœ¨

Slide 2

ν•œλ³΅μ˜ λ‚  β€” What does it mean?

Breaking it down: ν•œλ³΅ (hanbok / ιŸ“ζœ) = Korean clothing. β†’ ν•œ (han) = Korean. β†’ 볡 (bok) = Clothing / Attire. 의 (ui) = ’s (possessive). λ‚  (nal) = Day. Celebrated on October 21st, established in 1996 to promote the wearing and appreciation of hanbok. Since 2018, it’s expanded into ν•œλ³΅λ¬Έν™”μ£Όκ°„ (Hanbok Culture Week). πŸ‡°πŸ‡·
Slide 3

Know Your Hanbok.

Women’s hanbok: πŸ‘š 저고리 (jeogori) β€” the short, fitted jacket πŸ‘— 치마 (chima) β€” the high-waisted, flowing wrap skirt πŸŽ€ 고름 (goreum) β€” the elegant ribbon ties Men’s hanbok: πŸ‘” 저고리 + λ°”μ§€ (baji, wide-legged pants) πŸ§₯ λ‘λ£¨λ§ˆκΈ° (durumagi) β€” the overcoat The silhouette is all about graceful lines and movement. πŸ’«
Slide 4

Every Color Has a Meaning.

Hanbok colors follow μ˜€λ°©μƒ‰ (obangsaek) β€” the five directional colors from Korean cosmology: πŸ”΅ νŒŒλž‘ (Blue/East) β€” Wood, Spring, Hope πŸ”΄ λΉ¨κ°• (Red/South) β€” Fire, Summer, Passion 🟑 λ…Έλž‘ (Yellow/Center) β€” Earth, Royalty, Authority ⬜ ν•˜μ–‘ (White/West) β€” Metal, Autumn, Purity ⬛ κ²€μ • (Black/North) β€” Water, Winter, Wisdom Color wasn’t fashion β€” it was philosophy made wearable. 🎨
Slide 5

2,000 Years of Style.

Hanbok has evolved through Korean history: βš”οΈ μ‚Όκ΅­μ‹œλŒ€ (Three Kingdoms) β€” Practical, waist-tied jackets over pants/skirts 🏯 κ³ λ € (Goryeo) β€” More elegant, Mongolian influence on cuts πŸ“œ μ‘°μ„  (Joseon) β€” The “classic” hanbok we know: short 저고리, flowing 치마 πŸ†• ν˜„λŒ€ (Modern) β€” Fusion hanbok, streetwear-inspired, K-fashion collaborations The DNA stays the same β€” the interpretation evolves. πŸ‘—
Slide 6

Not Just for Museums.

Hanbok is alive and thriving: πŸ“Έ Palace visits β€” wear hanbok and enter Gyeongbokgung/Changdeokgung for free πŸ’’ Weddings β€” the bride and groom still wear hanbok for 폐백 (family ceremony) 🎎 μ„€λ‚  & 좔석 β€” families dress up for ancestral rites πŸ‘  Fusion hanbok β€” modern designers blend traditional lines with contemporary cuts 🎀 K-pop & Hallyu β€” BTS, BLACKPINK, and others wear modernized hanbok globally
Slide 7

A Whole Week of Hanbok.

Since 2018, ν•œλ³΅μ˜ λ‚  has expanded into ν•œλ³΅λ¬Έν™”μ£Όκ°„ (Hanbok Culture Week): 🎭 Fashion shows blending traditional and modern hanbok βœ‚οΈ Hands-on workshops β€” try tying 고름, dyeing fabric πŸ“Έ Photo zones at palaces and cultural sites 🌍 International visitors are encouraged to experience hanbok The goal: make wearing hanbok normal and fun again, not just ceremonial. πŸ‘˜
Slide 8

Dressed Up, Poured Up. 🍢

There’s something magical about wearing hanbok and sipping Makgeolli in a traditional setting. The flowing silhouette, the earthy drink, the palace backdrop β€” it’s a full Korean sensory experience. Many hanbok rental shops near palaces are right next to traditional 막걸리 bars. Coincidence? We think not. πŸ˜„πŸΆ
Slide 9

Wear your culture proudly.

Would you try wearing hanbok for a day? πŸ‘˜ πŸ‘‡
1 / 9

Share Kit

Download images and copy captions to share on Instagram!

Open Instagram