Skip to main content
Pork Belly Day March 3
Slide 1

Korea’s Favorite Cut Has Its Own Day. ๐Ÿ”ฅ๐Ÿฅ“

Slide 2

์‚ผ๊ฒน์‚ด๋ฐ์ด โ€” Why March 3rd?

The name is a perfect Korean wordplay: ์‚ผ (sam / ไธ‰) = Three. ๊ฒน (gyeop) = Layer / Fold. ์‚ด (sal) = Meat / Flesh. “Three-layered meat” โ€” pork belly with its signature layers of meat and fat. 3์›” 3์ผ (March 3rd) = 3/3 โ€” the number ์‚ผ (3) repeated, matching ์‚ผ๊ฒน์‚ด. First celebrated in 2003. ๐Ÿท
Slide 3

Born from a Crisis.

In the early 2000s, outbreaks of ๊ตฌ์ œ์—ญ (foot-and-mouth disease) devastated Korean pig farms. Pork consumption plummeted. Farmers were in trouble. In 2003, pig farmers in ํŒŒ์ฃผ (Paju) and the National Livestock Cooperatives Federation had an idea: Create a holiday to celebrate pork belly โ€” on 3/3, a date that sounds like ์‚ผ๊ฒน์‚ด. It worked. It became one of Korea’s most beloved food days. ๐Ÿ–๐Ÿ’ก
Slide 4

Three Layers of Perfection.

Not all ์‚ผ๊ฒน์‚ด is created equal: ๐Ÿฅฉ ํ†ต์‚ผ๊ฒน์‚ด (tong samgyeopsal) โ€” thick-cut, the classic ๐Ÿ“„ ๋Œ€ํŒจ์‚ผ๊ฒน์‚ด (daepae samgyeopsal) โ€” shaved paper-thin, melts on the grill ๐Ÿฅ“ ์˜ค๊ฒน์‚ด (ogyeopsal) โ€” “five-layer” โ€” includes the skin for extra texture The magic is in the ์‚ผ๊ฒน โ€” those three alternating layers of lean and fat that crisp up on the outside while staying juicy inside. ๐Ÿ”ฅ
Slide 5

The Perfect Bite. ๐ŸŒฏ

Eating ์‚ผ๊ฒน์‚ด is a ritual: ๐Ÿฅฌ ์ƒ์ถ” (sangchu) or ๊นป์žŽ (kkaennip) โ€” the lettuce or perilla leaf wrap ๐Ÿซ™ ์Œˆ์žฅ (ssamjang) โ€” the savory-sweet dipping paste ๐Ÿง„ ๋งˆ๋Š˜ (garlic) โ€” raw slices, grilled on the ๋ถˆํŒ ๐ŸŒถ๏ธ ๊ณ ์ถ” (gochu) โ€” fresh green chili ๐Ÿฅ— ํŒŒ๋ฌด์นจ (pamuchim) โ€” seasoned green onion salad Build it. Wrap it. Eat it in one bite. That’s the rule. No half bites. ๐Ÿ˜ค
Slide 6

Korea’s Most Social Meal.

์‚ผ๊ฒน์‚ด is never eaten alone โ€” it’s inherently communal: ๐Ÿ”ฅ Everyone gathers around one grill (๋ถˆํŒ) โœ‚๏ธ Someone always becomes the designated cutter (with the kitchen scissors) ๐Ÿบ It’s the #1 pairing with ์†Œ์ฃผ and ๋ง‰๊ฑธ๋ฆฌ ๐Ÿ’ผ It’s THE ํšŒ์‹ (hoesik, team dinner) food โ€” used to bond coworkers after work On ์‚ผ๊ฒน์‚ด๋ฐ์ด, restaurants are packed. Book early. ๐Ÿ“ž
Slide 7

The Greatest Pairing in Korean Food. ๐Ÿฅ“๐Ÿถ

Ask any Korean what goes best with ์‚ผ๊ฒน์‚ด: ๐Ÿถ ์†Œ์ฃผ (soju) โ€” the classic. The crisp spirit cuts through the richness of the pork. ๐Ÿถ ๋ง‰๊ฑธ๋ฆฌ (Makgeolli) โ€” the connoisseur’s choice. The tangy, creamy fizz complements the smoky, fatty pork perfectly. Some purists insist: ์‚ผ๊ฒน์‚ด + ๋ง‰๊ฑธ๋ฆฌ > ์‚ผ๊ฒน์‚ด + ์†Œ์ฃผ. (We might be biased. ๐Ÿ˜„) Either way: fat + fermented = Korean genius. ๐ŸคŒ
Slide 8

Grill It. Wrap It. Pour It. ๐Ÿถ๐Ÿ”ฅ

The Makgeolli-์‚ผ๊ฒน์‚ด connection is primal: The tangy fizz of Makgeolli cleanses your palate between bites of rich, smoky pork. The cool, creamy temperature contrasts the searing-hot grill. The rustic simplicity of both โ€” rice wine and grilled pork โ€” feels timeless. On March 3rd, skip the soju. Try ์‚ผ๊ฒน์‚ด with Makgeolli. You won’t go back. ๐Ÿท๐Ÿถ
Slide 9

The best meals are shared.

์‚ผ๊ฒน์‚ด โ€” thick or thin cut? ๐Ÿฅฉ ๐Ÿ‘‡
1 / 9

Share Kit

Download images and copy captions to share on Instagram!

Open Instagram